Build Brand Confidence with a Clear Message and Effective Marketing Strategy

strategic marketing solutions for small-buisiness owners

clarify your message.

stand out to customers.

grow your small business.

eliminate the overwhelm of doing your own marketing

As a small business owner, you wear a lot of hats and take on the marketing functions of your business. Building an effective marketing strategy takes time and so does keeping your digital channels updated. Not putting enough time and expertise into your marketing leads to:

confusing messaging

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lack of sales

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lack of customer connection

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confusing messaging 〰️ lack of sales 〰️ lack of customer connection 〰️

Hi, I’m Cassie. I’m here to help you do more of what you do best.

My experience enables me to provide bespoke marketing solutions that will free up your time to focus on the growth of your business and customer engagement, rather than worrying about email marketing, strategic planning, and clarifying your website messaging.

Let's work together to create and design a marketing strategy that helps your company thrive!

how can I help?

  • Your website is the platform to compel customers to take action. It’s the place to communicate the problem you solve and the transformation you provide. If the value you bring to the marketplace is not clear, it’s difficult to drive sales. Clarity of messaging means more conversions.

  • Offering free value in exchange for an email sign-up is one of the best ways to grow your list. We’ll develop a lead magnet, or free resource, that will be used to build your email list.

  • Email is more effective at converting customers than most social media channels. This platform allows you to communicate often and directly with your target market in a value-driven way. We’ll create a plan for nurturing and converting your email audience.

  • Everyone has a unique perspective and a story to tell, and that podcasting is the perfect vehicle for sharing those stories with the world. Not only does it help you build a loyal listenership, but it also humanizes your message, creating a more personal connection with your audience. Let’s bring your story to life, and share your voice with the world.

Not sure what you need? Schedule a call and we’ll discuss a customized plan that aligns with your brand goals and target audience.

how it works

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how it works 〰️

step 1: book a call

On this initial call, we’ll chat through your business goals, your industry, and the current gaps present in your marketing process. This step aims to help me understand how I can support you in your marketing journey, and support you reaching your desired outcomes.

We'll design a comprehensive, strategic marketing plan based on your business needs, while keeping in mind the latest trends and strategies. This plan will include customer demographics, competitor details, and tactics like email marketing, website updates, and/or podcasting.

step 2: build a strategy for your business

step 3: implement the plan + grow your brand

I’ll use my tools, expertise, and creativity, combined with your brand knowledge and expertise as the business owner to launch campaigns, build your brand, and reach your target audience.

full-service strategy + management

popular package:

  • All-encompassing marketing strategy with a clear action plan of how we’ll work together to achieve your goals

  • A user experience and copywriting audit of your website

  • New copy and SEO recommendations for your website

  • Lead magnet (or free resource) development to exchange for email sign-ups that build your list

  • The creation of an email funnel to serve new email list members

  • Team project management and leading regular calls to ensure all contractors and employees are on the same page

  • Monthly guidance on social media content and planning

  • Cassie has an incredible ability to help people clarify and tell their authentic story. She is great at asking questions that get to the heart of her client’s needs and goals, then providing practical guidance to help them leverage their best selves.

    Katie Currens, One Spark Solutions

  • Cassie is an incredible podcast host. She always does her homework, and so often thinks of questions and topics that are relevant to listeners that I would not have thought of. She backs up her professional ability with positive energy and infectious personality. I can't recommend working with Cassie enough!

    Tim Dyck, Best Culture Solutions

  • A wealth of knowledge, great communication, and very talented. Also, I have to say, I always looked forward to our meetings because they are so personable! If you are looking for a social media company, they are that and so much more. Highly recommend - you won't be disappointed!

    Gina Messina, Ursuline Institute

  • Cassie helped us develop our initial social media marketing strategy, completed a website audit, and created post and blog content. We will continue to work with Cassie for our ongoing needs and would definitely recommend them to other new businesses!

    Claire S, EventAve

website copy + user experience work

Marketing is just another area of your business that you shouldn’t have to worry about.

I’ll come alongside you to manage those necessary marketing tasks, no matter how much or little support you need. My strategy-to-implementation process is easy, effective, and creative, so you stand out and compel more customers to convert. 

Brands I’ve Loved Working With:

Clayton Gray Home

Centre College

Lee Cockerell

Aleyr Pet Store

The Wisdom of Walt

Anton Garcia Law

Charles Clark International

Leisarà Handbags

The Leadership Crucible

Marketing Happy Hour

Pulse Networking App

Ursuline Institute

Free Media Kit Templates

Effectively communicate the value of your brand to podcast sponsors, event planners (speakers) and the media with these curated media kit templates.